Honda- Short Films Campaign

Honda recently launched an interesting web-based branded content campaign that utilizes an interesting approach- using short films to discuss subjects such as innovation obstacles and 'open' ideation with non-company thought leaders on the future of transportation. It's somewhat of a daring strategy for an Enterprise to entertain (admitting failure and utilizing 'open innovation' so publicly)- which makes it that much more refreshing. We're living in changing times and it is interesting to witness the way brands are harnessing the viral, multi-media aspect of the web as well as unconventional corporate messaging to prioritize an 'experience' for viewers/consumers rather than standard 'outreach' techniques. You can see the recent Honda campaign here. Enjoy, Ben Pobjoy